Projects
The first of its kind. A cutting-edge shockwave therapy device that delivers professional-grade treatments discreetly, and without a prescription, entirely at home.
The focus here was to showcase this groundbreaking accessible technology in a market where pills are king.
Branding Goal: Clean, Medical, Legit.
A workout brand devoted to making products that enhance and protect athletes from the demanding, yet fulfilling fitness lifestyle.
I wanted to focus on the backbreaking work that was being done in dark and grungy gyms, while showcasing the comfort and protection of the products.
Branding Goal: Dark, Intense, Aspirational
A world leader in digital storage and speed, Sandisk is a brand for flash memory products, creating lighting-fast business solutions.
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This B2B campaign needed to speak to tech-minded business people, delivered with dramatic flair.
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Branding Goal: Technological, Mysterious, Innovative
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The most recognizable household brand from Icon Fitness, NordicTrack is the premiere line of products in the home-workout market.
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In order to make a splash in sales for the coming holiday season with their Pro-Form line of products, I wanted to focus on the euphoric feeling that a great home workout could bring with these new products.
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Branding Goal: Transformational, Inspirational, Fun
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Fairfield by Marriott is designed to provide guests with all the comforts of home while they are on the road. Placing emphasis on the beauty of simplicity.
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For the roll-out of their new Fairfield Inn & Suites rebranding, I wanted to use my background in 2D animation to speak to their customer base in a way that was both fun and informative.
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Branding Goal: Colorful, Funny, Relevant
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A restaurant group debuting three new restaurants in the Sacramento area, looking to make an impact on an exploding food scene.
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Each restaurant needed unique branding and design packages built, which gave me the opportunity to lean heavily on my creativity and attention to detail.
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Branding Goal: Clean, Alluring, Fresh
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