Projects
A fast-growing medical technology company bringing focused shockwave therapy to healthcare providers across the country.
As Chief Brand Officer, I built the creative organization from the ground up while leading the evolution of the brand, content, advertising, partnerships and product design as the company rapidly scaled.
Branding Goal: Bold, Human, Transformative.
Genio
A patient-focused medical technology designed to provide an innovative treatment experience for people living with obstructive sleep apnea.
I was brought in to create a promotional film that could communicate both the technology behind Genio and the lifestyle of the patient. With limited existing creative assets, I developed the visual content from the ground up, combining live-action footage, photography, animation, motion graphics and visual effects into a cohesive brand story.
Branding Goal: Human, Innovative, Empowering.
The first of its kind. A cutting-edge shockwave therapy device that delivers professional-grade treatments discreetly, and without a prescription, entirely at home.
The focus here was to showcase this groundbreaking accessible technology in a market where pills are king.
Branding Goal: Clean, Medical, Legit.
A workout brand devoted to making products that enhance and protect athletes from the demanding, yet fulfilling fitness lifestyle.
I wanted to focus on the backbreaking work that was being done in dark and grungy gyms, while showcasing the comfort and protection of the products.
Branding Goal: Dark, Intense, Aspirational
A world leader in digital storage and speed, Sandisk is a brand for flash memory products, creating lighting-fast business solutions.
This B2B campaign needed to speak to tech-minded business people, delivered with dramatic flair.
Branding Goal: Technological, Mysterious, Innovative
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The most recognizable household brand from Icon Fitness, NordicTrack is the premiere line of products in the home-workout market.
In order to make a splash in sales for the coming holiday season with their Pro-Form line of products, I wanted to focus on the euphoric feeling that a great home workout could bring with these new products.
Branding Goal: Transformational, Inspirational, Fun
Fairfield by Marriott is designed to provide guests with all the comforts of home while they are on the road. Placing emphasis on the beauty of simplicity.
For the roll-out of their new Fairfield Inn & Suites rebranding, I wanted to use my background in 2D animation to speak to their customer base in a way that was both fun and informative.
Branding Goal: Colorful, Funny, Relevant
A restaurant group debuting three new restaurants in the Sacramento area, looking to make an impact on an exploding food scene.
Each restaurant needed unique branding and design packages built, which gave me the opportunity to lean heavily on my creativity and attention to detail.
Branding Goal: Clean, Alluring, Fresh
