The male sexual health space was already dominated by companies like Hims and Roman, but they didn't have a device, just medication. What I set out to accomplish was to capitalize on the technology. I thought, "What if Hims and Roman had a baby with Theragun?"

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I worked closely with the marketing department to help realize their sales goals through visual media, putting a heavy emphasis on crisp photography and CG renders, while leading the animation team to showcase the device in the highest possible quality.

 

I directed actors, doctors, and influencers to ensure that sincerity and trust were at the forefront of all videos, while managing the team of editors making sure that jump-cuts and air between shots were completely eradicated, furthering the legitimacy of the product.

I even acted as a spokesperson for many pieces of content, appearing on camera, helping to normalize the conversation of male sexual health while promoting The Phoenix.

I supervised all of the designers, establishing a contemporary, clean, and medical design language that translated through the website and into the digital marketing, as well as into pitch decks, influencer on-boarding decks, doctor wholesale presentations, and user manuals.