Genio presented an interesting creative challenge: how do you communicate an advanced medical technology without allowing the technology itself to overwhelm the human story?

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I was brought in to create a promotional film for Nyxoah's Genio that would showcase the highlights of the product and the ease of its implementation while capturing the lifestyle and experience of being a Genio patient. The goal was to make sophisticated medical technology feel approachable, understandable and ultimately human.

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With limited pre-existing creative assets available, much of the visual language had to be developed from the ground up. I combined original footage and photography with animation, motion graphics, visual effects, B-roll and carefully selected stock footage to create a polished, cohesive story.