When I joined StemWave, the company was growing rapidly, but there was no internal creative team and the brand had yet to fully reflect the scale of its ambition. My mission was to build both: a brand capable of leading the category and the creative organization needed to bring it to life.

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I built StemWave’s creative team from the ground up, growing it to 12 people while establishing the production pipelines, systems, standards, and career paths needed to support the company at scale. Today, I lead both the Creative and Organic Marketing teams while working across virtually every department where the brand comes to life.

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Creatively, I led a complete rebrand during my first year and a subsequent brand refresh as the company evolved. Drawing on my background in Hollywood, I also elevated our approach to advertising and content through stronger storytelling and higher production standards, including the creation of our Impact Series.

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My role has continued to expand beyond traditional brand and marketing, from bringing StemWave into professional and collegiate sports to designing our next-generation medical device. Throughout my tenure, the company has tripled its revenue and grown its clinic footprint approximately fourfold.